NEW FOR 2014


BASICS OF LICENSING: International Edition


The Basics of Licensing, International Edition is the third book in a series of books aimed at providing the most current, up-to-date information on the licensing industry to anyone who is interested in capitalizing on this potentially lucrative market. The authors, Danny Simon and Greg Battersby, collectively have over 60 years of experience in the licensing industry, and have developed this series of books, each focusing on particular segments of the licensing industry, and each incorporating relevant and practical information for the licensing professional. With the endorsement of the central trade organization for this industry, the International Licensing Industry Merchandisers’ Association (“LIMA”), and with the help of over 20 well-known and experienced licensing professionals worldwide in the relevant international markets, the Basics of Licensing, International Edition is the first of its kind; an effort to provide information on the key licensing markets around the world in addition to coverage of the basic practices of licensing employed internationally.

With the help of acknowledged licensing experts from key licensing markets worldwide, the primary focus of this book is to provide an understanding of how licensing operates in different countries and regions. The book divides the world (excluding the U.S. and Canada) into five primary regions: Asia, Greater Europe, India, Latin America, and MENA. Within each region there are chapters addressing the relevant individual countries and market segments. These chapters all provide background on the particular licensing market and address the current state of the market as well as a look at where the licensing industry in the area is headed.

The authors have also included a series of chapters that are intended to provide licensors with a roadmap for merchandising their properties on a worldwide basis. There is a detailed discussion of how best to develop and administer a licensing program, a chapter on the all-important license agreement, and a segment on the role of licensing agents and consultants. The authors have also included an in-depth discussion of how to protect trademarks and copyrights internationally. In addition, there is an appendix containing a useful set of forms that can be used to launch and manage an international licensing program.

Kent Communications, Ltd • Westport, CT  • (203) 733-7653 Contact Michelle Houle

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