NEW FOR 2014

KENT PRESS

BASICS OF LICENSING: 2012-2013 Edition

Based on decades of legal and entrepreneurial experience, this concise reference provides a complete overview of how to structure and run a licensing program, whether the focus is on brands, entertainment, fashion, sports, celebrities, or nonprofit properties. The helpful advice and professional insights are enhanced by practical definitions of licensing terminology, a detailed history of the licensing industry, analysis of contractual terms and their implications, and sample agreements used in actual licensing deals. Property owners and licensors at all stages of business development will learn how to reach their objectives and minimize the risk of costly mistakes.  Updated with the most current and reliable survey data available, the 2012 Edition provides a timely statistical assessment of the industry heading into 2013.

 

   Written by Gregory J. Battersby and Danny Simon

    Price: $24.95 ($19.95 for LIMA Members)

 

For each copy sold, Kent will make a donation to the LIMA Charity of Choice: The Children’s Brain Tumor Foundation.

 

 

“Finally, a straight-forward roadmap addressing all the critical stages and considerations involved with executing a successful licensing program. This book is an indispensable resource for anyone who wants to successfully navigate through the licensing industry – Charles Riotto, President, LIMA

 

“…Provides essential knowledge about merchandising and the mechanics that keep it running…”— Christian Fortmann, Partner, 24IP Law Group, Munich, Germany

            

“Without question, one of the most valuable resources available…The unique depth of experience presented in this concise, accessible work will enable readers to start out strong, avoid potential pitfalls and take their licensing careers to the next level – Kelvyn Gardner, Managing Director, LIMA – UK

 

Kent Communications, Ltd • Westport, CT  • (203) 733-7653 • Contact Michelle Houle mhoule@gbiplaw.com

Copyright 2012-2014, Kent Press (a division of Kent Communications, Ltd.) All rights reserved.