The Most Complete Book On Licensing

Coauthored by two industry pioneers with more than 60 years of combined experience, this breakthrough book offers both the novice and veteran alike, proven, practical insights on how to maximize licensing profits and success.


This book is an indispensable resource

for anyone who wants to successfully navigate through the licensing industry.


Charles Riotto,


Former President, LIMA


PRICE: $39.95

LIMA Member Price: $34.95

Please Note

The International Licensing Industry Merchandisers' Association "LIMA" price is available only to current members of LIMA. For information about becoming a LIMA member, please call Sharon Weisman at 212-244-1944 x 119. 

Quantity discounts (10 or more) are available for both LIMA and non-LIMA members please contact, for details.

Shipping and handling charges based on weight, destination and service. Purchases delivery to Connecticut addresses are subject to sales tax.

From the authors of the acclaimed Basics of Licensing series books the Business of Licensing is written and compiled by LIMA Hall of Fame members Greg Battersby and Danny Simon and is endorsed by LIMA. Business of Licensing is the most comprehensive book on licensing available and provides valuable insights to help the reader achieve success while minimizing the risks of costly mistakes.


Business Of Licensing provides a comprehensive overview of licensing, licensing categories and the licensing process; a point by point analysis of licensing agreements; guidelines for protecting, administering, promoting and buying or selling licensed products, and a by review of key licensing markets and regions worldwide. Additionally, the book also includes a wide collection of practical sample agreements and forms with a link to download copies.